Everyone knows you never get a second chance to make a first impression. So what kind of impression is your shrink packaging making to your customers?
We found a ham slice in the local grocery store case. The large dog ears on the side and creases on the top made it a stand out from the other products in the case, but not in a good way. We took it back to our facility to see what we could do to make it look better.
The picture on the right shows the same ham after our repackaging. I know which one I would rather buy – how about you?
The goal for shrink packaging is to create a package that not only protects the product but looks great too, without folds or creases, minimal dog ears and a glossy, smooth surface. There are many factors involved in getting this kind of result, and they all need to be carefully considered. If you have concerns about the first impression your packaging is making, consider talking to us about a Free Packaging Audit. Our Free Packaging Audit is a great way to make sure your packaging is working the best for you and your products. Contact a Flavorseal sales rep today for more information.